Petra Sell – volpelino.com

I am a hands-on design systems lead with over a decade of experience. I care about the details that make a system truly work — from token architecture and accessibility to the organisational side: roadmaps, stakeholder management, and building teams that grow in confidence and ownership. I aim for solutions that are inclusive and simple, yet considered and aesthetic. Built to scale, but never at the cost of quality.

Services

Design Systems is my core focus. I work both as a token expert and as a lead — shaping strategy, managing roadmaps, aligning stakeholders, and coaching the designers around me.

Beyond that I offer:

Product & UI design (web and native)
UX design and experience thinking
Lecturing and workshops, including an annual course at the Plantin Institute of Typography

I am working for clients such as:

Belfius – Vlaamse Overheid – Katoen Natie – DataCamp – Süddeutsche Zeitung – Plantin Institute of typography – Bloomup – VRT – Ovam – Scriptbook – Mediafin – BNP Paribas – contrast law – Larcier business – and many more. See more on demand.