Nice to meet you!
I am Petra Sell, independent design lead working on Design Systems.

Hire me. Or get to know me first.

I am an independent hands-on design lead, helping companies launch and enhance their design systems. While focussing on the users’ needs, I craft meaningful aesthetic graphic solutions that scale. I aim for innovation, inclusivity and simplicity.

Services I offer (but are not limited to):

  • Design System (Kickstart, Building, maintainance & UX documentation, figma expert, token setup and integration, accessibility, advocacy, audit, stategy)
  • UI Designs (web and native)
  • User Experience Design & UX thinking
  • Team supervision and coaching
  • Brand Identities
  • Lecturing and workshops

I am working for clients such as:

Vlaamse Overheid – Katoen Natie – DataCamp – Süddeutsche Zeitung – Bloomup – VRT – OvamScriptbookPoliteia – Mediafin – BNP Paribas – contrast law – Larcier business – and many more. See more on demand.


Hexagon – Katoen Natie Design System

2023—2024. Setting up and designing for a multi-platform design system.

Read Case Study

Waffles – DataCamp Design System

2021—2022. I spent a bit more than a year building a design system for DataCamp.

Read Case Study


Interview on Design System Masters

2024. I was interviewed for Design System Masters and spoke about future trends, tooling and collaboration.

Read Interview

Into Design Systems Career & Freelance Tips Meetup

2024. As one of the Panelists, I shared tips for freelance DS designers.

Watch Video

Design feeling – a secret superpower

2018. Presentation for UX Belgium meetup. I am also co-organizer of this monthly events.

View presentation
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If you think I can help you I’d love to hear from you.